Privacy Policy

Effective Date: July 17, 2026

This Privacy Policy explains how Apex & Fable (“we,” “us,” or “our”), operating at apexandfable.com (the “Site”), collects, uses, discloses, and protects information when you visit or interact with our website. By using this Site, you agree to the terms described in this Privacy Policy. If you do not agree with these terms, please do not use the Site.

1. Information We Collect

We may collect the following types of information when you visit the Site:

  • Personal information you voluntarily provide, such as your name and email address, when you contact us or subscribe to updates.
  • Non-personal information collected automatically, including IP address, browser type, device type, operating system, referring URLs, pages viewed, and timestamps of visits.
  • Information collected through cookies and similar tracking technologies, as described below.

2. Log Files

Like most websites, Apex & Fable uses log files. These files log visitors when they visit the Site. The information collected includes IP addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring and exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the Site, track user movement, and gather demographic information, and is not linked to any personally identifiable information.

3. Google AdSense and the DoubleClick DART Cookie

Google, as a third-party vendor, uses cookies to serve ads on this Site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to this Site and other sites on the Internet. Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at:

https://policies.google.com/technologies/ads

We may also use other third-party advertisements to support our Site. Some advertisers may use technologies such as cookies and web beacons in their advertisements, which sends them (through the advertiser’s own server, subject to their own privacy policies) information including your IP address, ISP, browser, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes or to serve targeted advertising based on your interests.

Apex & Fable has no access to or control over these cookies used by third-party advertisers, including Google.

4. Third-Party Tracking Pixels and Retargeting

This Site uses the Meta (Facebook) Pixel, TikTok Pixel, and Pinterest Tag. These third-party tools place cookies, web beacons, and similar tracking technologies on your device to:

  • Collect or receive data from this Site and elsewhere on the internet.
  • Provide analytics and measure the effectiveness of our content.
  • Track conversions from advertising campaigns.
  • Deliver targeted advertising to you on Meta platforms (Facebook and Instagram), TikTok, and Pinterest based on your prior visits to our Site, a practice known as retargeting or remarketing.

Each of these third-party providers has its own privacy policy governing how it processes data collected through its respective tracking technology. We encourage you to review:

5. Your Opt-Out Options

You have several options to limit or opt out of targeted advertising and tracking:

  • Platform settings: You can adjust your ad preferences directly within your Facebook, Instagram, TikTok, and Pinterest account settings to limit how your data is used for targeted advertising.
  • Digital Advertising Alliance (DAA): You may opt out of interest-based advertising from participating companies through the DAA’s consumer choice tool at https://optout.aboutads.info.
  • Network Advertising Initiative (NAI): You may also opt out through the NAI at https://optout.networkadvertising.org.
  • Browser settings: Most browsers allow you to refuse or delete cookies through their settings menu. Please note that disabling cookies may affect the functionality of this and other websites.

6. Your Privacy Rights (GDPR and CCPA)

For Users in the European Union (GDPR)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR), including the right to:

  • Access the personal data we hold about you.
  • Request correction of inaccurate personal data.
  • Request deletion of your personal data.
  • Object to or restrict our processing of your personal data.
  • Request data portability.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the email address provided at the end of this policy.

For Users in California (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to:

  • Know what personal information is collected, used, shared, or sold.
  • Request deletion of personal information collected from you.
  • Opt out of the sale or sharing of your personal information.
  • Not be discriminated against for exercising your privacy rights.

Apex & Fable does not sell personal information in the traditional sense; however, the use of third-party advertising and tracking pixels described in this policy may be considered “sharing” under the CCPA. You may submit a request to exercise your rights by contacting us at the email address below.

7. Children’s Privacy (COPPA)

This Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately so that we can take appropriate action, including deletion of that information from our records.

8. Third-Party Links

This Site may contain links to third-party websites, including retail and brand partner sites. We are not responsible for the privacy practices or content of these third-party websites. We encourage you to review the privacy policies of any third-party site you visit.

9. Data Security

We take reasonable measures to protect the information collected through this Site from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage users to review this policy periodically to stay informed of how we are protecting your information.

11. Consent

By using our Site, you consent to our Privacy Policy and agree to its terms.

12. Contact Us

If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your privacy rights, please contact us at:

Email: support@apexandfable.com