Terms & Conditions
Last Updated: January 29, 2026
Welcome to Apex & Fable. These Terms & Conditions (“Terms”) govern your access to and use of the Apex & Fable website (the “Site”), including all content, features, and services offered through it, as well as your purchase of products from us.
By accessing or using the Site, or by placing an order, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, please do not use the Site or make a purchase.
1. Use of the Website
Eligibility
You must be at least 18 years old, or the age of legal majority in your jurisdiction, to use this Site and place orders.
Permitted Use
We grant you a limited, non-exclusive, non-transferable, and revocable license to use the Site for personal, non-commercial purposes in accordance with these Terms.
Prohibited Use
You agree not to use the Site:
- In violation of any applicable laws or regulations
- In any way that may damage, disable, or impair the Site
- To impersonate Apex & Fable, its representatives, or other users
- To send spam, unsolicited promotions, or misleading information
- To attempt unauthorized access to the Site, servers, or databases
Account Responsibility
If you create an account, you are responsible for maintaining the confidentiality of your login details and for all activities under your account. Please notify us immediately of any unauthorized access.
2. Products, Pricing & Orders
Product Information
Apex & Fable is a reseller of watches and related accessories. We make reasonable efforts to display product descriptions, images, and specifications accurately. However, variations may occur due to screen settings or supplier updates. All products are subject to availability.
Pricing
Prices are listed in the currency shown on the Site and may change without notice. We reserve the right to correct pricing errors at any time. Shipping charges, if applicable, are calculated at checkout.
Order Acceptance
Placing an order constitutes an offer to purchase. We reserve the right to accept, reject, or cancel any order at our discretion. An order confirmation email does not guarantee acceptance.
Payment
All payments are processed securely through third-party payment service providers. We do not store full payment details. You confirm that you are authorized to use the selected payment method.
Cancellations
Order cancellation requests are subject to our Refund & Returns Policy. Orders that have already been processed or shipped may not be eligible for cancellation.
3. Shipping & Delivery
Shipping times, delivery methods, and responsibilities are detailed in our Shipping Policy. Once an order is handed over to the courier, risk of loss passes to the customer.
4. Returns, Refunds & Exchanges
Returns and exchanges are handled in accordance with our Refund & Returns Policy. Please review that policy carefully before placing an order to understand eligibility, conditions, and timelines.
5. Intellectual Property
All content on the Site, including text, images, graphics, logos, and design elements, is owned by or licensed to Apex & Fable and is protected under applicable intellectual property laws.
You may not reproduce, distribute, modify, or use any Site content for commercial purposes without prior written permission.
“Apex & Fable” and related branding elements are trademarks of Apex & Fable.
6. User Content
If you submit reviews, comments, or other content, you grant Apex & Fable a non-exclusive, royalty-free right to use, display, and distribute such content for business and promotional purposes. You confirm that your submitted content does not violate any third-party rights.
7. Disclaimers
- The Site and products are provided on an “as is” and “as available” basis.
- We make no guarantees regarding uninterrupted or error-free operation of the Site.
- Product suitability and use are the responsibility of the customer.
8. Limitation of Liability
To the maximum extent permitted by law, Apex & Fable shall not be liable for indirect, incidental, or consequential damages arising from the use of the Site or purchase of products.
Our total liability shall not exceed the amount paid by you for the relevant order.
9. Indemnification
You agree to indemnify and hold harmless Apex & Fable from any claims, losses, or damages arising from your violation of these Terms or misuse of the Site.
10. Governing Law & Jurisdiction
These Terms shall be governed by the laws of Pakistan. Any disputes shall be subject to the exclusive jurisdiction of the courts located in Sindh, Pakistan.
11. Changes to These Terms
We may update these Terms from time to time. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.
12. Contact Information
This website (apexandfable.com) is owned and operated by Apex & Fable, based in Pakistan.
📧 Email: support@apexandfable.com